For independent liquor stores
Run a liquor store.
Stop running yourself ragged.
BevTek answers every call, trains every new hire, and helps every customer pick the right bottle — built on five years of watching independent liquor stores from the back office.
Try the live call to Grapes & Grains Chamblee — our pilot store. Ask her anything a customer would.
We've watched this for five years.
The same problems show up in every independent liquor store, almost regardless of size or city. BevTek exists because none of the existing tools solved them.
The phone rings 40 times on a Friday.
Most of those callers walk somewhere else when nobody picks up by the 5th ring. You've watched it happen. You can't be on the floor AND on the phone.
Your best wine guy quits. Again.
It takes months for a new hire to know the shelf well enough to recommend something. Until then, they just point. You lose the up-sell to every customer they help.
The back office never closes.
The numbers you never get to read. The newsletter you keep meaning to send. The age-verification training and state paperwork piling up. It all lands on you — after close, on a Sunday.
The four employees every liquor store needs.
A liquor store doesn't have one problem — it has four. BevTek gives you a teammate for each, and all four come in every plan.
Megan
The trainer
Your best wine guy just quit — again.
Megan turns a brand-new hire into someone who can recommend a Cabernet in their first week. 100+ gamified modules across wine, spirits, beer, and RTDs, with a manager dashboard so you know who actually finished what.
Gabby
Receptionist + shopper assistant
The phone rings 40 times on a Friday.
Gabby answers every call by the second ring, 24/7. She knows your live shelf, holds bottles for pickup, helps customers on your website, and texts your team the calls she can't close.
Margie
The analyst
You're flying blind on what's actually selling.
Margie watches your POS around the clock. Every morning at 6am she emails you what's moving, what's stuck on the shelf, and the one play worth running today — no spreadsheets required.
Brandi
The marketer
Marketing always falls to the bottom of the list.
Hand Brandi a bottle and she makes the flyer. Hand her your month and she writes the newsletter. Flyers, newsletters, and social posts built from your real inventory — print it, post it, send it.
Compliance, built in
Age verification. Responsible-sales training. State-by-state rules. Documented automatically.
Every state has its own training requirements, and every audit asks for proof. BevTek tracks completion, renews annually, and exports a clean PDF when the inspector shows up.
Responsible-sales training
Carding, refusing underage or intoxicated buyers, and your state's seller requirements — baked into the Megan trainer and state-tagged so staff only see what applies to them.
Age verification on the phone
Gabby asks for date of birth before discussing specific products. Logs the response in case of dispute.
Manager attestation logs
Every module a staff member completes is timestamped, signed by the manager, and exportable.
Renewal reminders
Annual certifications expire. We email your manager 30 days before each one — no surprise gaps.
Hardware
Use the tablets and phones you already have.
BevTek runs on iPhone, iPad, and Android. No kiosks to install, no proprietary hardware to maintain. The QR codes print on regular paper. Your phone line stays exactly where it is — we route through it.
Want to mount a tablet at the counter as a permanent kiosk? Use the iPad you already have. Want customers to scan with their own phone? Put a QR on the shelf. Same Gabby on both.
POS Integrations
Works with any POS that exposes an API.
Inventory sync, price updates, hold confirmations — all run through your POS's API. Live integrations today with Korona and Lightspeed Retail. New POS additions ship every few weeks based on customer demand.
Not seeing your POS? Email integrations@bevtek.ai with the name and we'll prioritize it.
Pricing
Less than one bad-hire week.
A single missed Friday-evening call costs you $75 in lost sales, on average. BevTek pays for itself in week one.
Charter pricing
Lock these rates for the life of your subscription.
We’re still in our charter cohort — the operators who help us prove the platform get the founding rate forever. Standard pricing will be materially higher once general availability opens. Start your free trial this month and your charter rate is locked for as long as your subscription stays active.
Starter
Train your staff
$89/mo
per location · billed monthly · 14-day free trial
Start free trial- ✓Megan Trainer — 150+ modules, quizzes, leaderboard
- ✓Gabby Receptionist available as an add-on
- ✓Up to 3 staff seats
Pro
Three more employees come alive
$239/mo
per location · billed monthly · 14-day free trial
Start free trial- ✓Everything in Starter
- ✓Gabby Assistant + customer web chat (500/mo)
- ✓Margie daily sales digest
- ✓Brandi: 8 flyers + 4 newsletters a month
- ✓Up to 8 staff seats
Pro Plus
Customer texting + full insights
$289/mo
per location · billed monthly · 14-day free trial
Start free trial- ✓Everything in Pro
- ✓Gabby two-way customer texting
- ✓Margie SMS stock-out alerts
- ✓Brandi: unlimited flyers, newsletters + social
- ✓Up to 10 seats · 1,500 chats/mo
Enterprise
Multi-location growth
$429/mo
per location · billed monthly · 14-day free trial
Start free trial- ✓Everything in Pro Plus
- ✓Up to 3 locations + live POS sync
- ✓White-label customer surfaces
- ✓Vendor scorecards · flyer A/B testing
- ✓Custom Megan modules · up to 25 seats
Concierge
We become your back office
starts at$2,499/mo
per location · billed monthly · 14-day free trial
Contact sales- ✓Everything in Enterprise
- ✓A BevTek strategist on call (1-hr SLA)
- ✓Monthly coaching + quarterly review
- ✓Custom Megan modules + KPI reports we build
- ✓Up to 50 seats
Voice and storefront pages stay ad-free for all customers. Sponsored partner placements (when active) are clearly labeled and drive revenue back to the store.
Questions liquor store owners ask first.
Will Gabby ever pretend to be a human?
No. If a customer asks, she says she's an AI working for the store. She also captures their name + number and texts your team, so the conversation can continue with a person if needed.
What if she recommends a bottle we don't have?
She can't. Gabby is wired to your live inventory. If a bottle isn't in stock, she'll say so plainly and either suggest the closest alternative or take a callback request — never invent availability.
Can she check the customer's age?
Yes. Before discussing specific products, Gabby asks for date of birth and logs the response. Compliance training is built into the staff modules separately.
How long is setup?
Most stores are live in about 72 hours. The bottleneck is usually phone-number provisioning (we provision a dedicated number on BevTek's network and route it behind your existing line — no third-party accounts on your end) — once that's done, everything else is a CSV upload and a few configuration clicks.
What POS do you work with?
Any POS that exposes an API. Today we have live integrations with Korona and Lightspeed Retail. Others ship every few weeks based on customer demand — just tell us what you use.
Can I cancel?
Any time. No annual contracts. If it's not making you money in the first 30 days, we refund the month.
Try the call. Then decide.
Pick up your phone right now and call Gabby at our pilot store. Ask her anything a customer would. If it doesn't feel like the best employee you've ever had — we wouldn't want you to buy.